Haven Disability
Marketing · Quote · Brand
My role as lead designer on Haven Disability was to cover the full scope of the design process, carrying the project from initial conception (initial personas and product specs defined by marketing research and business development) through initial sketching, ideation, testing, refinement, filing & handoff, and launch.
Deliverables included both product design (quote, application, account center) and marketing/brand design (leveraging the Haven Life brand for Haven Disability’s unique needs).
Company
Haven Technologies
Year
2020-2021
Role
Lead UX/Product Designer
Haven Disability Marketing Site
Haven Disability provides affordable coverage for Middle-America customers in need of a short-term (3, 6, or 12 month) disability product. Partnership opportunities target specific use-cases, including mortgage, rent, or car payment coverage.
The overall design goals of this site were:
Brand consistency (Haven Life was an already-established brand, so we’d need to extend that beautiful, human-centric, whimsical brand to the disability insurance middle-market)
Simplicity & clarity (Disability insurance can feel complicated and overwhelming, so we had the challenge of ensuring that design and our UX writing hit our company goals of making insurance more understandable and accessible)
Accessibility (We worked closely with Haven Life’s own updates to their site and brand guidelines to ensure WCAG 2.1 AA standards across the site and design system)
Haven Disability Quote
Potential Haven Disability customers should be provided with a simple quote experience that collects only the most-important information to run an accurate quote.
As this is a brand-new product with a brand that they might not be familiar with, we needed to ensure that we included:
Clear UX guidance (Anticipating questions in the customer’s mind about our age range requirements or how we define health ratings and offering answers within the quote experience)
Confidence & trustworthiness (Emphasizing how the product can help and noting that Haven Life is backed by MassMutual were two big boosts to trustworthiness and confidence during our Usertesting.com sessions)
Workflow/IA Map & User Journey
As lead designer, my responsibility to keep the team aligned on the high-level vision of the product is key.
Producing deliverables like workflow maps and user journeys are great ways to quickly share vision and prompt folks to ask questions and gain clarity as a team.
Note: This user journey map template was created by me, but filled out by our junior designer that I mentored through the process.
Additional Design Process
Final UI design never comes without a lot of thoughtfulness, sketching, testing, and iteration. Here are a few quick examples of that (messier-but-crucial) work:
